Communicative Action Theory and company’s social responsibility: a research proposal

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Yvon Pesqueux
Isabella Francisca Freitas Gouveia de Vasconcelos

Abstract

 

 

In this paper, we undertook a review of the Communicative Action Theory and propose a research agenda on the adoption of Habermasian-inspired debate forums at organizations, aimed at setting sustainable development agendas for various sectors of the economy. As the company’s social responsibility concerns the implementation, on its part, of sustainable development actions, one thinks there’s a need for establishing a sustainable development agenda taking into account its operation in specific sectors of the economy. Thus, an agenda for developing products, services, and technologies which complies with the sustainable development guidelines should be set in accordance with the substantive criteria which are going to be debated on Habermasian inspired communication forums.

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How to Cite
Pesqueux, Y., & Vasconcelos, I. F. F. G. de. (2013). Communicative Action Theory and company’s social responsibility: a research proposal. Cadernos EBAPE.BR, 11(1), 30 a 40. Retrieved from https://periodicos.fgv.br/cadernosebape/article/view/7863
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