Published: 2007-01-01

EDITORIAL

Marcelo Milano Falcão Vieira
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Articles

The Construction of an Analytical Framework on the Meaning of Space within the Organizational Change Context

José Roberto Gomes da Silva, Ursula Wetzel

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How to use Customer Service Departments to create more value for customers: a review of Brazilian Studies

Marie Agnes Chauvel, Vânia Cianni Goulart

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Needs and Desires in Marketing discourse: consistent base or legitimating rethoric?

Vinícius Andrade Brei, Carlos Alberto Vargas Rossi, Yves Evrard

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Canudos: Organization, Power and the Institutionalization Process of a Communitarian Governance Model

Paulo Emílio Matos Martins

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Insights on the Constitution of a Scientific Field: Bordieu and the "New Science" of Tourism

Fabio Bittencourt Meira, Mônica Birchler Vanzella Meira

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Globalization Pressures and the Creative Response

Luiz Alberto da Costa Mariz

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Design, art and craftwork moving the center

Adriana Carla Avelino Mazza, Ana Sílvia Rocha Ipiranga, Ana Augusta Ferreira de Freitas

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Extra! Extra! Metrorec's case reveals how the QWL speech’s operate the ideological manipulation

Débora Coutinho Paschoal Dourado, Cristina Amélia Carvalho

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Paying back Management: reflexion on the readings of Tragtenberg, Motta and Guerreiro Ramos

Rafael Kruter Flores

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The Market Logic Insertion in the Cultural Field: the Relation between Banking Institutions and Culture in Recife

Myrna Sueli da Silva Lorêto, Flávia Lopes Pacheco

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The regional governance in tourism: reality? A case study of the Estrada Real Program's destination

Saulo Barbará, Márcia Cristina da Silva Leitão, Joaquim Rubens Fontes Filho

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