Decolonizando la historia empresarial: el caso de la historiografía de Unilever
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El ascenso de la derecha radical en el contexto del capitalismo neoliberal en una era de descolonización e imperio ha sido impulsado por revisionismos historiográficos que informan la radicalización a escala global de la colonialidad Norte-Sur negada por la historia. En este contexto, investigamos la negación de América Latina por parte de la historiografía de Unilever (HU) coproducida por el área de business history (BH). El objetivo es investigar la negación de América Latina en HU y buscar superar esta situación en la BH, a través de un enfoque decolonial transmoderno comprometido con la mayoría que vive “historias otras” que promueva un diálogo innovador Sur-Norte entre los giros históricos euro-británico y decolonial latinoamericano en estudios organizacionales y de gestión (EOG). Como metodología, desarrollamos una perspectiva de praxis decolonial de investigación historiográfica con el objetivo de ir más allá del patrón de pluralidad conformista en el Norte, hacia la transmodernidad liberadora en el Sur y el Norte. La investigación sugiere que HU incorpora un patrón ambivalente de historización que es ignorado por ambos virajes históricos. Argumentamos que la institucionalización del campo de BH por parte del mundo angloamericano como un giro posimperial se fundamenta en la dinámica interimperial y la radicalización del binarismo Norte-Sur liderada por el área de la historia imperial. Con implicaciones para la investigación y la enseñanza de BH y EOG, concluimos que los diálogos transmodernos comprometidos con una creciente población que vive en los presentes colonial-imperial permiten la renovación de las luchas decoloniales solidarias en el Sur y el Norte contra las dinámicas interimperiales de negación y apropiación-contención de “historias otras” vividas también por académicos.
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