Antecedents of the importance of price purchase decisions
Main Article Content
Abstract
This paper analyses the commercial and sociodemographic antecedents of the importance of price in buyers’ decisions. The study uses ordinal regression in order to analyze the data obtained from a random sample of consumers of frequently purchased products; these consumers were surveyed in different stores. The results demonstrate that shopping enjoyment and brand loyalty have an influence over the importance of price. However, responsibility for shopping (purchase frequency) does not show a significant relationship. Furthermore, some interesting socio-demographic characteristics were found in the context of the study that can be analyzed in future research.
Downloads
Download data is not yet available.
Metrics
Metrics Loading ...
Article Details
How to Cite
ROSA DIAZ, I. M.; RONDÁN CATALUÑA, F. J. Antecedents of the importance of price purchase decisions. RAE - Revista de Administracao de Empresas , [S. l.], v. 51, n. 4, p. 370–381, 2011. Disponível em: https://periodicos.fgv.br/rae/article/view/30915. Acesso em: 23 jul. 2024.
Section
Articles
A RAE compromete-se a contribuir com a proteção dos direitos intelectuais do autor. Nesse sentido:
- adota a licença Creative Commoms BY (CC-BY) em todos os textos que publica, exceto quando houver indicação de específicos detentores dos direitos autorais e patrimoniais;
- adota software de detecção de similaridades;
- adota ações de combate ao plagio e má conduta ética, alinhada às diretrizes do Committee on Publication Ethics (COPE)