Culture and consumption: a theoretical account of the structure and movement of the cultural meaning of consumer goods

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Grant McCracken

Abstract

O autor analisa o significado cultural do ponto de vista teórico, demonstrando onde reside o sistema cultural no sistema de consumo dos Estados Unidos.

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How to Cite
MCCRACKEN, Grant. Culture and consumption: a theoretical account of the structure and movement of the cultural meaning of consumer goods. RAE - Revista de Administracao de Empresas , [S. l.], v. 47, n. 1, p. 99–115, 2007. Disponível em: https://periodicos.fgv.br/rae/article/view/36862. Acesso em: 11 nov. 2026.
Section
RAE - Clássicos