Published: 2007-01-01

Editorial

Editorial

Carlos Osmar Bertero

5

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Articles

Government influence and institutional strategies on the diffusion of innovations in emerging economies

Carlos Henrique Lopez Rodriguez, Eduardo Diniz, Florencia Ferrer

10-21

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The semantic path of the moral harassment on women managers' professional trajectory

Alessandra Morgado Horta Corrêa, Alexandre de Pádua Carrieri

22-32

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Product development in subsidiaries of multinational companies in Brazil

Dirk Michael Boehe

33-45

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Detecting earnings management by deferred tax analysis

Edílson Paulo, Eliseu Martins, Luiz João Corrar

46-59

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Construction and deconstruction of boundaries and organizational identities: McDonald's history and challenges

Isleide Arruda Fontenelle

60-70

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RAE - Clássicos

Interpretative paradigm in consumer studies: review, reflections and a research agenda for Brazil

Angela da Rocha, Everaldo Pereira Guimarães Rocha

71-80

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The ritual dimension of consumer behavior

Dennis W. Rook

81-98

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Culture and consumption: a theoretical account of the structure and movement of the cultural meaning of consumer goods

Grant McCracken

99-115

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Essay

The economic culture of ethnic enterprise: immigrant pathways to entrepreneurship

Marylin Halter

116-123

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Book review

Human resources and work relations: beyond common sense

Allan Claudius Queiroz Barbosa

124-125

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The end of extreme poverty

Rosa Maria Vieira

126-127

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