Ethnographic marketing: ethnography in the right place

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Lívia Neves de Holanda Barbosa

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BARBOSA, Lívia Neves de Holanda. Ethnographic marketing: ethnography in the right place. RAE - Revista de Administracao de Empresas , [S. l.], v. 43, n. 3, p. 100–105, 2003. Disponível em: https://periodicos.fgv.br/rae/article/view/37428. Acesso em: 9 nov. 2026.
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