Área de influência: um estudo no varejo de supermercados

Main Article Content

Juracy G. Parente
Heitor Takashi Kato

Abstract

This article intends to make a contribution to the knowledge of retailing in Brazil, integrating theoretical and empirical aspects of trading area – a fundamental retailing concept. The methodology encompasses a review of the existing concepts and develops an empirical investigation about the trading area phenomenon within Brazilian supermarkets. The discoveryof certain regularities occurred when the analysis was conducted through cumulative distribution curves of clients. It was verified that the size of the stores and the population density seem to be determinant factors of the trading area dimensions.

Downloads

Download data is not yet available.

Metrics

Metrics Loading ...

Article Details

How to Cite
PARENTE, J. G.; KATO, H. T. Área de influência: um estudo no varejo de supermercados. RAE - Revista de Administracao de Empresas , [S. l.], v. 41, n. 2, p. 46–53, 2001. Disponível em: https://periodicos.fgv.br/rae/article/view/37710. Acesso em: 20 jul. 2024.
Section
Mercadologia