O impacto da tecnologia de informação na estratégia dos bancos

Main Article Content

Antonio Carlos Gastaud Maçada
João Luiz Becker


The Information Technology (IT) potential in supporting strategies and the organizational success is based on executives’ ability in perceiving the value and effects of IT investments in businesses. In this article, Brazilian and North-American banking executives perceptions are analyzed with regard to IT effects in the strategic organizational variables. The study points out the similarity of perception among Brazilian and North-American executives as well as among executives of IT areas and other areas. Four variables affected by IT are the main determinants of competitiveness in the banking industry: governments and countries’ requirements; clients; cost structure and capacity; products and services.


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How to Cite
MAÇADA, A. C. G.; BECKER, J. L. O impacto da tecnologia de informação na estratégia dos bancos. RAE - Revista de Administracao de Empresas , [S. l.], v. 41, n. 4, p. 87–97, 2001. Disponível em: https://periodicos.fgv.br/rae/article/view/37760. Acesso em: 15 jun. 2024.
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Author Biography

João Luiz Becker