Vantagem competitiva: os modelos teóricos atuais e a convergência entre estratégia e teoria organizacional

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Flávio Carvalho de Vasconcelos
Álvaro B. Cyrino

Abstract

This article analyzes the convergence between business strategy and organizational theory, by making a detailed comparative study of four theories focusing competitive advantage phenomena. These theories include the strategic positioning school, the resource-based view, the market processes and the dynamic competencies theory. We conclude the convergence between organizational theory and business strategy is a promising research opportunity for both disciplines.

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How to Cite
VASCONCELOS, F. C. de; CYRINO, Álvaro B. Vantagem competitiva: os modelos teóricos atuais e a convergência entre estratégia e teoria organizacional. RAE - Revista de Administracao de Empresas , [S. l.], v. 40, n. 4, p. 20–37, 2000. Disponível em: https://periodicos.fgv.br/rae/article/view/37773. Acesso em: 16 apr. 2024.
Section
Organização, recursos humanos e planejamento

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