Vantagem competitiva: os modelos teóricos atuais e a convergência entre estratégia e teoria organizacional

Abstract

This article analyzes the convergence between business strategy and organizational theory, by making a detailed comparative study of four theories focusing competitive advantage phenomena. These theories include the strategic positioning school, the resource-based view, the market processes and the dynamic competencies theory. We conclude the convergence between organizational theory and business strategy is a promising research opportunity for both disciplines.