Vantagem competitiva: o construto e a métrica

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Flávio Carvalho de Vasconcelos
Luiz Artur Ledur Brito


Despite ubiquitous in strategy and related fields, the concept of competitive advantage continues to be under debate in the academy still lacking a precise and widely accepted definition. A manifestation of this situation is the current debate about its philosophical grounds, and the questioning of its own existence. This paper offers a constitutive definition that allows an operationalization of the concept and the development of metric for the competitive advantage. This metric is applied to a sample of 2,805 firms in 16 countries, with a total of 13,259 observations. The analysis indicates the occurrence of competitive advantage in 10% to 12% of the firms with a similar percentage showing a competitive disadvantage. It demonstrates that the occurrence of competitive advantage is not a rare event. A statistical test is proposed to verify its statistical significance.


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How to Cite
VASCONCELOS, F. C. de; BRITO, L. A. L. Vantagem competitiva: o construto e a métrica. RAE - Revista de Administracao de Empresas , [S. l.], v. 44, n. 2, p. 51–63, 2004. Disponível em: Acesso em: 17 jun. 2024.

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