Vantagem competitiva: o construto e a métrica

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Flávio Carvalho de Vasconcelos
Luiz Artur Ledur Brito

Abstract

Despite ubiquitous in strategy and related fields, the concept of competitive advantage continues to be under debate in the academy still lacking a precise and widely accepted definition. A manifestation of this situation is the current debate about its philosophical grounds, and the questioning of its own existence. This paper offers a constitutive definition that allows an operationalization of the concept and the development of metric for the competitive advantage. This metric is applied to a sample of 2,805 firms in 16 countries, with a total of 13,259 observations. The analysis indicates the occurrence of competitive advantage in 10% to 12% of the firms with a similar percentage showing a competitive disadvantage. It demonstrates that the occurrence of competitive advantage is not a rare event. A statistical test is proposed to verify its statistical significance.

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How to Cite
VASCONCELOS, F. C. de; BRITO, L. A. L. Vantagem competitiva: o construto e a métrica. RAE - Revista de Administracao de Empresas , [S. l.], v. 44, n. 2, p. 51–63, 2004. Disponível em: https://periodicos.fgv.br/rae/article/view/37604. Acesso em: 25 feb. 2024.
Section
Estratégia

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