Satisfação do cliente das companhias aéreas brasileiras

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Maria Cecilia Coutinho de Arruda
Marcelo Leme de Arruda

Abstract

The customer orientation is not a recent philosophy in marketing. However, some economic sectors are not sensitive to such trends yet, mainly in Brsui: Nowadays, the quality-marketing integration has become concretein CSM - Customer Satisfaction Measurement - models, scarcely used in Brazil. The purpose of this survey is to analyse the perception of passengers flying through three Brazilian airlines about some attributes of the servicesoffered by them, which seemed crucial for the observed image. It also aimed to enhance the corporate image and the passengers' loyalty.

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How to Cite
ARRUDA, M. C. C. de; ARRUDA, M. L. de. Satisfação do cliente das companhias aéreas brasileiras. RAE - Revista de Administracao de Empresas , [S. l.], v. 38, n. 3, p. 25–33, 1998. Disponível em: https://periodicos.fgv.br/rae/article/view/37876. Acesso em: 13 apr. 2024.
Section
Administração mercadológica

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