Qualidade total: uma nova era para os supermercados

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Francisco José Grandis Rojo


The author presents a study, based on his Ph.D. thesis, about total quality management at supermarkets. He analyzes a scenery of growing competitiveness, where consumers are more demanding, inducing supermarkets managers to search for more quality, efficiency and productivity.


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How to Cite
ROJO, F. J. G. Qualidade total: uma nova era para os supermercados. RAE - Revista de Administracao de Empresas , [S. l.], v. 38, n. 4, p. 26–36, 1998. Disponível em: https://periodicos.fgv.br/rae/article/view/37898. Acesso em: 16 jun. 2024.
Administração mercadológica