Binarisms and its discontents

Main Article Content

Maria José Tonelli
Felipe Zambaldi


The theme of the next Academy of Management conference, to be held in 2020 in Vancouver, Canada, is "Broadening Our Sight" (Aguinis, 2019), which sounds quite fitting in today's times. Instead of regretting why business administration research does not always enjoy the same prestige as other areas [a subject well studied by Khurana (2007)], the call for papers for this conference expects researchers to abandon the zero-sum thinking present in the dichotomies that surround business administration research (e.g., dilemmas such as qualitative or quantitative research? Research on the micro, meso, or macro level?). The conference seeks contributions that go beyond this binary model, which is not quite useful for building synergies in the search for solutions. However, the issue is not just internal organizational problems. External problems such as political strategies, supply chain, and people management or forms of leadership—among many other topics addressed in business administration research—are definitely associated with management. Polarized positions do not contribute to creative solution of problems (but diversity and pluralism do), and the complexity of the contemporary scenario requires solutions that combine diverse areas of knowledge. The domain of business administration needs to reconcile the internal difficulties faced by companies with the political and social issues that surround them.


Download data is not yet available.


Metrics Loading ...

Article Details

How to Cite
TONELLI, M. J.; ZAMBALDI, F. Binarisms and its discontents. RAE - Revista de Administracao de Empresas , [S. l.], v. 59, n. 5, p. 312, 2019. DOI: 10.1590/S0034-759020190501. Disponível em: Acesso em: 12 apr. 2024.



Aguinis, H. (2019). AOM 2020 Theme – 20/20: Broadening our sight. In: 80th Annual Meeting of the Academy of Management, Vancouver, BC. Recuperado de

Khurana, R. (2007). From higher aims to hired hands: The social transformation of American business schools and the unfulfilled promise of management as a profession. Princeton, NJ: Princeton University Press.

Tonelli, M. J., & Zambaldi, F. (2016). Academia e prática. RAE-Revista de Administração de Empresas, 56(4), 374. doi:10.1590/S0034-759020160401

Tonelli, M. J., & Zambaldi, F. (2018a). Ciência responsável e impacto social da pesquisa em Administração. RAE-Revista de Administração de Empresas, 58(3), 215-216. doi:10.1590/s0034-759020180301

Tonelli, M. J., & Zambaldi, F. (2018b). Pesquisas qualitativas, pesquisas quantitativas e além. RAE-Revista de Administração de Empresas, 58(5), 449-450. doi:10.1590/S0034-759020180501

Artigos mais lidos escritos pelo mesmo(s) autor(es)

1 2 3 4 5 > >>