Published: 2010-10-01

Editorial

Editorial

Eduardo Diniz

353

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Articles

How Middle Managers Contribute to Strategy Formation Process: Connection of Strategy Processes and Strategy Practices

Rosalia Aldraci Barbosa Lavarda, María Teresa Canet-Giner, Fernando Juan Peris-Bonet

358-370

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The Researcher as the Other: a Postcolonial Reading of the Brazilian “Borat”

Rafael Alcadipani, Alexandre Reis Rosa

371-382

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Development and Factor Validation of the “Customer Relationship Scale” (CRS)

Késia Rozzett, Gisela Demo

383-395

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Churn Probability Model

Delane Botelho, Frederico Damian Tostes

396-410

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Social Capital in a Research Consortium

Uajara Pessoa Araújo, Luiz Marcelo Antonialli, Mozar J. de Brito, Fábio Müller Guerrini

411-423

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Attractiveness of Free and Open Source Software Projects: Theoretical Importance and Strategies for Management

Carlos Denner dos Santos Júnior

424-438

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Essay

Latin American Multinationals at the Threshold of a Great Opportunity

Lourdes Casanova

439-445

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Book review

Centralidade no Cliente: do Discurso para a Ação

Sílvio Abrahão Laban Neto

446-447

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