Capacidades mnemônicas: Memória coletiva como capacidade dinâmica
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Capacidades dinâmicas (CDs) são os processos que as organizações desenvolvem para se manter competitivas ao longo do tempo. Entretanto, apesar da importância da temporalidade no desenvolvimento das CDs, os papéis do tempo, da história e da memória permanecem, em grande medida, implícitos. Na verdade, a maioria dos estudos concentram-se no passado como fonte de restrições e limites à ação gerencial. Alternativamente, defendemos uma visão construtivista social do passado. Nosso argumento central é que a capacidade de gerenciar o passado é uma competência crítica das organizações modernas. Argumentamos que as organizações podem gerenciar sua memória coletiva como recursos que auxiliam a reprodução e exploração objetivas de rotinas existentes, a reconstrução e recombinação interpretativas de capacidades passadas para adaptação a mudanças ambientais, e a extensão e exploração imaginativas da memória coletiva, para cenários e resultados antecipados. Esta visão renovada de tempo, história e memória é melhor adequada a uma teoria dinâmica da vantagem competitiva.
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