Sequestrado pela esperança: Dinâmicas de desvio da missão e dissolução de identidade em uma organização sem fins lucrativos
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Este artigo aborda como a identidade e missão organizacionais são construídas e reproduzidas ao longo do tempo por meio de processos de lembrança e esquecimento. Com base na literatura sobre memória organizacional, em uma perspectiva de recurso estratégico, o artigo apresenta os efeitos da história, da memória e do passado que permitiram a resiliência e a sobrevivência organizacional. Enquanto narrativas temporais podem ser aplicadas como ferramentas retóricas para construir a coerência entre passado, presente e futuro, descobrimos que elas também têm o potencial de "derivar" e "sequestrar" a direção organizacional. O presente estudo mostra como um foco excessivo no futuro causa desvio de missão e ambiguidade de identidade. Contudo, a ambiguidade de identidade é resolvida revisitando e lembrando o passado. O passado organizacional
não é apenas um recurso estratégico para a construção da identidade, mas uma âncora temporal a partir da qual a organização pode redescobrir seu propósito original. Os resultados são baseados em um estudo de caso qualitativo, aprofundado e etnográfico de uma organização sem fins lucrativos com o objetivo de estabelecer
uma rede nacional de hortas em escolas locais.
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