Histórias corporativas e a ideia da América Latina

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Mariana I. Paludi
Jean Helms Mills
Albert J. Mills

Resumo

O objetivo deste artigo é contribuir para uma grande variedade de perspectivas teóricas e configurações empíricas para gerar evidências cumulativas sobre a influência de legados históricos e capacidade organizacional para gerenciar o passado. Continuando com a perspectiva crítica que desafia o domínio das epistemologias anglo-saxônicas nos estudos de gestão e organização, realizamos um estudo empírico sobre uma companhia aérea multinacional cujos sucessos passados dependiam das fronteiras norte/sul anglo-latino-americanas. Analisamos as grandes narrativas da Pan American Airways (PAA) a partir dos arquivos corporativos da empresa a fim de determinar quais os discursos dominantes acerca das
pessoas da América Latina. Com base nos temas: política, economia e cultura, apresentamos três grandes narrativas, ou histórias oficiais, que sumariam os discursos da PAA acerca da América Latina entre 1927 e 1960. A partir do feminismo decolonial, buscamos recontextualizar o passado e o discurso hegemônico incorporado nas grandes narrativas do PAA.

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I. PALUDI, M. .; HELMS MILLS, J. .; J. MILLS, A. Histórias corporativas e a ideia da América Latina. RAE-Revista de Administração de Empresas, [S. l.], v. 61, n. 1, p. 1–14, 2021. DOI: 10.1590/S0034-759020210103. Disponível em: https://periodicos.fgv.br/rae/article/view/83168. Acesso em: 4 jul. 2024.
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