Status categórico e seus mecanismos relacionais de ordenação dos mercados
Barra lateral de artigos
Conteúdo do artigo principal
Resumo
Sistemas de status trazem ordem social aos mercados, mas eles são arranjos não meritocráticos que, em essência, privilegiam positivamente aqueles de mais alto status e penalizam desproporcionalmente aqueles de status inferior. Paradoxalmente, esses sistemas são mantidos não apenas por seus maiores beneficiados, mas também por aqueles que mais sofrem com suas
desigualdades. A literatura tende a explicar a persistência desses sistemas por mecanismos macro ou micro orientados. Propomos uma via alternativa e complementar ao investigar os mecanismos relacionais que possam explicar a persistência desse paradoxo nas ordens de status. Tendo como objeto a hierarquia de status categórico de restaurantes em um mercado de alta gastronomia, empregamos a Perspectiva da Análise de Redes Sociais para identificar mecanismos relacionais (via modelagem em bloco) que atuam na manutenção desse sistema coletivo de produção de desigualdades. Os resultados da modelagem em bloco na rede de atribuição de deferências entre os produtores desse mercado revelaram uma estrutura de três papéis de deferência/
apreciação simbólica (difusa, seletiva e egocentrada). Como conclusão, destacamos a ordem social como uma contínua tensão entre normalidade e caos nas relações entre papéis e o aspecto processual da estruturação de papéis dos mercados, o qual denominamos autorização da representação da categoria de mercado.
Downloads
Métricas
Detalhes do artigo
A RAE compromete-se a contribuir com a proteção dos direitos intelectuais do autor. Nesse sentido:
- adota a licença Creative Commoms BY (CC-BY) em todos os textos que publica, exceto quando houver indicação de específicos detentores dos direitos autorais e patrimoniais;
- adota software de detecção de similaridades;
- adota ações de combate ao plagio e má conduta ética, alinhada às diretrizes do Committee on Publication Ethics (COPE)
Referências
Ahrne, G., Aspers, P., & Brunsson, N. (2015). The organization of markets. Organization Studies, 36(1), 7-27. https://doi.org/10.1177/0170840614544557
Askin, N., & Bothner, M. S. (2016). Status-aspirational pricing: The “Chivas Regal” strategy in U.S. Higher Education, 2006–2012. Administrative Science Quarterly, 61(2), 217-253. https://doi.org/10.1177/0001839216629671
Azarian, G. R. (2005). The general sociology of Harrison C. White: Chaos and order in networks. Palgrave Macmillan.
Beckert, J. (2009). The social orders of markets. Theory and Society, 38(3), 245-269. https://doi.org/10.1007/s11186-008-9082-0
Benjamin, B. A., & Podolny, J. M. (1999). Status, quality, and social order in the California wine industry. Administrative Science Quarterly, 44(3), 563-589. https://doi.org/10.2307/2666962
Borgatti, S. P., & Halgin, D. S. (2011). Consensus analysis. In D. B. Kronenfeld, G. Bernardo, V. C. Munck & M. D. Fischer. (Eds.), A companion to cognitive anthropology (pp. 171-190). Wiley-Blackwell.
Borgatti, S. P., Mehra, A., Brass, D. J., & Labianca, G. (2009). Network analysis in the social sciences. Science, 323, 892-895. https://doi.org/10.1126/science.1165821
Chung, S., Singh, H., & Lee, K. (2000). Complementarity, status similarity and social capital as drivers of alliance formation. Strategic Management Journal, 21(1), 1-22. https://doi.org/10.1002/(SICI)1097-0266(200001)21:1%3C1::AID-SMJ63%3E3.0.CO;2-P
Dalmoro, M., & Fell, G. (2020). Dimensões artesanal e massificada na construção do mercado cervejeiro. RAE-Revista de Administração de Empresas, 60, 47-58. https://doi.org/10.1590/S0034-759020200106
Fligstein, N., & Calder, R. (2015). Architecture of markets. In R. A. Scott & S. M. Kosslyn (Eds.), Emerging trends in the social and behavioral sciences (pp. 1-14). John Wiley & Sons.
Freeland, R. E., & Hoey, J. (2018). The structure of deference: Modeling occupational status using affect control theory. American Sociological Review, 83(2), 243–277. https://doi.org/10.1177/0003122418761857
Giesler, M., & Fischer, E. (2017). Market system dynamics. Marketing Theory, 17(1), 3-8. https://doi.org/10.1177/1470593116657908
Guia Michelin. (2019). O processo de inspeção. https://guide.michelin.com/br/pt_BR/rio-de-janeiro-region/rio-de-janeiro/the-inspection-process
Hannan, M. T. (2010). Partiality of memberships in categories and audiences. Annual Review of Sociology, 36, 159-181. https://doi.org/10.1146/annurev-soc-021610-092336
Hayes, N., Introna, L. D., & Kelly, P. (2018). Institutionalizing inequality: Calculative practices and regimes of inequality in international development. Organization Studies, 39(9), 1203-1226. https://doi.org/10.1177/0170840617694067
Hubbard, T. D., Pollock, T. G., Pfarrer, M. D., & Rindova, V. P. (2018). Safe bets or hot hands? How status and celebrity influence strategic alliances formations by newly public firms. Academy of Management Journal, 61(5), 1976-1999. https://doi.org/10.5465/amj.2016.0438
Knight, E. L., & Mehta, P. H. (2014). Hormones and hierarchies. In J. T. Cheng., J. L. Tracy & C. Anderson (Eds.), The psychology of social status (pp. 269-301). Springer.
Koch, J., Wenzel, M., Senf, N. N., & Maibier, C. (2018). Organizational creativity as an attributional process: The case of Haute Cuisine. Organization Studies, 39(2-3), 251-270. https://doi.org/10.1177/0170840617727779
Leme, P. H. M. V., & Rezende, D. C. A. (2018). Construção de mercados sob a perspectiva da teoria ator-rede e dos Estudos de Mercado Construtivistas (EMC). RIMAR, 8(2), 133-151. https://doi.org/10.4025/rimar.v8i2.41790
Lin, Z., Yang, H., & Arya, B. (2009). Alliance partners and firm performance: Resource complementarity and status association. Strategic Management Journal, 30(9), 921-940. https://doi.org/10.1002/smj.773
Lynn, F. B., & Podolny, J. M. (2009). A sociological (De)construction of the relationship between status and quality. American Journal of Sociology, 115(3), 755-804. https://doi.org/10.1086/603537
Maciel, C. O. (2018). Social network analysis and dyadic identification in the classroom. Revista de Administração Mackenzie, 19(1). https://doi.org/10.1590/1678-6971/eRAMG180051
Magee, J. C., & Galinski, A. D. (2008). Social hierarchy: The self-reinforcing nature of power and status. Academy of Management Annals, 2(1), 351-398. https://psycnet.apa.org/doi/10.1080/19416520802211628
Negro, G., Koçak, Ö., & Hsu, G. (2010). Research on categories in the sociology of organizations. Research in the Sociology of Organizations, 31(1), 3-35. https://doi.org/10.1108/S0733-558X(2010)0000031003
Nooy, W. D., Mrvar, A., & Batagelj, V. (2018) Exploratory social network analysis with Pajek. Cambridge University Press.
Podolny, J. M., & Lynn, F. B. (2009). Status. In P. Hedström & P. Bearman (Eds.), The Oxford handbook of analytical sociology (pp. 554-565). Oxford University Press.
Podolny, J. P. (1993). A status-based model of market competition. American Journal of Sociology, 98(4), 829-872. https://www.jstor.org/stable/2781237
Podolny, J. P. (2005). Status signals. Princeton University Press.
Pratto, F., Sidanius, J., Stallworth, L. M., & Malle, B. F. (1994). Social dominance orientation: A personality variable predicting social and political attitudes. Journal of Personality and Social Psychology, 67(4), 741-763. https://psycnet.apa.org/doi/10.1037/0022-3514.67.4.741
Ridgeway, C. L. (2014). Why status matters for inequality. American Sociological Review, 79(1), 1-16. https://doi.org/10.1177/0003122413515997
Rivera, M. T., Soderstrom, S. B., & Uzzi, B. (2010). Dynamics of dyads in social networks: Assortative, relational and proximity mechanisms. Annual Review of Sociology, 36(1), 91-115. https://doi.org/10.1146/annurev.soc.34.040507.134743
Sauder, M., Lynn, F., & Podolny, J. M. (2012). Status: Insights from organizational sociology. Annual Review of Sociology, 38(1), 267-283. https://doi.org/10.1146/annurev-soc-071811-145503
Shen, R., Tang, Y., & Chen, G. (2014), When the role fits: How firm status differentials affect corporate takeovers. Strategic Management Journal, 35(3), 2012-2030. https://doi.org/10.1002/smj.2194
Shibata, N., Kajikawa, Y., & Matsushima, K. (2007). Topological analysis of citation networks to discover the future core articles. Journal of the American Society for Information Science and Technology, 58(6), 872-882. https://doi.org/10.1002/asi.20529
Soule, C. A., & Sekhon, T. S. (2022). Signaling nothing: Motivating the masses with status signals that encourage anti-consumption. Journal of Macromarketing, 42(2), 308-325. https://doi.org/10.1177/02761467221093228
Steckler, C. M., & Tracy, J. L. (2014). The emotional underpinnings of social status. In J. T, Cheng., J. L. Tracy & C. Anderson (Eds.), The psychology of social status (pp. 201-224). Springer.
Sullivan, B. N., & Stewart, D. (2009). Divergence in status evaluation: Theoretical implications for a social construction view of status building. In J. Pearce (Ed.), Status in management and organizations (pp. 29-54). Cambridge University Press.
Svejenova, S., Mazza, C., & Planellas, M. (2007). Cooking up change in haute cuisine: Ferran Adriá as an institutional entrepreneur. Journal of Organizational Behavior, 28(5), 539-561. https://doi.org/10.1002/job.461
Taylor, P. L., Murray, D. L., & Raynolds, L. T. (2005). Keeping trade fair: Governance challenges in the fair trade coffee initiative. Sustainable Development, 13(2), 199-208. https://doi.org/10.1002/sd.278
Vergne, J. P. (2012). Stigmatized categories and public disapproval of organizations: A mixed-methods study of the global arms. Academy of Management Journal, 55(5), 1027-1052. https://doi.org/10.5465/amj.2010.0599
Washington, M., & Zajac, E. J. (2005). Status evolution and competition: Theory and evidence. Academy of Management Journal, 48(2), 282-296. https://psycnet.apa.org/doi/10.5465/AMJ.2005.16928408
Weber, M. (1978). Economy and society: An outline of interpretive sociology. California Press.
White, H. C. (1981a). Production markets as induced roles structures? Sociological Methodology, 12(1), 1-57. https://www.jstor.org/stable/270738
White, H. C. (1981b). Where do markets come from? American Journal of Sociology, 87(3), 517-547. https://www.jstor.org/stable/2778933
White, H. C. (2000). Modeling discourse in and around markets. Poetics, 27(2-3), 117-133. https://doi.org/10.1016/S0304-422X(99)00027-3
White, H. C. (2008). Identity and control: How social formations emerge. Princeton University Press.
