Determinantes para a internacionalização das empresas mexicanas de carnes

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Hugo César Enríquez García
https://orcid.org/0000-0003-1678-4850
Javier Gonzalo Rodríguez Ruiz
https://orcid.org/0000-0003-2547-5996

Resumo

Este artigo aborda a relevância de as PMEs competirem nos mercados globais. O objetivo principal desta pesquisa empírica é encontrar os determinantes que permitem às empresas mexicanas TIF (Tipo Inspección Federal) exportar seus produtos nos mercados internacionais. Os principais métodos implementados foram: 1) uma pesquisa com escalas Likert realizada na indústria de carnes mexicana, considerando como público-alvo CEOs e gerentes; 2) a técnica econométrica probit que ajudou a demonstrar duas hipótesis como determinantes para a internacionalização das PMEs. Os resultados sugerem que a segurança dos alimentos (HACCP- H14) é relevante para a exportação e a satisfação de consumidores e fornecedores (SCPEXP- H12) estimula a internacionalização. Esses resultados também complementam as teorias clássicas de internacionalização descritas no referencial teórico, como o modelo Uppsala.

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GARCÍA, H. C. E.; RUIZ, J. G. R. Determinantes para a internacionalização das empresas mexicanas de carnes. RAE-Revista de Administração de Empresas, [S. l.], v. 64, n. 2, p. e2023–0027, 2023. DOI: 10.1590/S0034-759020240202. Disponível em: https://periodicos.fgv.br/rae/article/view/90554. Acesso em: 21 jul. 2024.
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