O conteúdo informacional de prejuízos versus lucros e o efeito denominador do risco

Conteúdo do artigo principal

Jorge Luiz de Santana Júnior
https://orcid.org/0000-0001-7423-2566
Renê Coppe Pimentel
https://orcid.org/0000-0002-8845-049X
Mara Jane Contrera Malacrida
https://orcid.org/0000-0002-1157-6799

Resumo

Este estudo investiga o conteúdo informacional dos prejuízos e o efeito denominador do risco na informatividade dos lucros. O conteúdo informacional dos prejuízos tende a ser menor do que o dos lucros, visto que o valor de mercado dessas empresas pode ser mais bem explicado pelo valor de liquidação do que pelas boas e más notícias contidas no lucro. Da mesma forma, os lucros de empresas de alto risco tendem a ser menos informativos, pois o risco influencia a taxa de desconto dos modelos de valuation. Por meio de uma amostra de 436 empresas brasileiras de capital aberto (4.086 observações anuais), verifica-se que o coeficiente de resposta aos lucros (ERC) dos prejuízos reportados é menor do que o dos lucros apenas para empresas de baixo e médio risco. Para empresas de alto risco, não há essa diferença. Também são testadas duas explicações alternativas para a baixa informatividade dos prejuízos (conservadorismo contábil e ativos ocultos), que não são corroboradas pelos principais achados. Esses resultados contribuem para a literatura de contabilidade e finanças, fornecendo evidências de que empresas de alto risco são avaliadas de modo semelhante a empresas com prejuízo em termos de informatividade dos lucros, o que ainda não havia sido demonstrado anteriormente.

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JÚNIOR, Jorge Luiz de Santana; PIMENTEL, Renê Coppe; MALACRIDA, Mara Jane Contrera. O conteúdo informacional de prejuízos versus lucros e o efeito denominador do risco. RAE-Revista de Administração de Empresas, [S. l.], v. 65, n. 5, p. e2023–0501, 2025. DOI: 10.1590/S0034-759020250502. Disponível em: https://periodicos.fgv.br/rae/article/view/93290. Acesso em: 12 nov. 2026.
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