Corporate social (ir)responsibility: an analysis of the disaster in Mariana-Brazil
Main Article Content
Abstract
The issue of corporate social irresponsibility (CSIR) has gained prominence in world literature. This study analyzes the 2015 environmental disaster caused by Samarco Mineração S.A. in Mariana (MG), Brazil, as an example of CSIR. The objective was to understand whether the population’s social identification with the company, which is translated into the economic benefits, reduced punitive intention, and blame attribution. The research instrument uses scales with psychometric indicators applied to 1,616 individuals. It was verified that the benefits to the local economy reduced the punitive intention in the municipalities of Anchieta and Guarapari (ES), and Mariana (MG). This was not the case for Colatina and Linhares (ES). Also, it was observed that the disaster’s severity increased blame attribution, and the punitive intention increased the intention to engage in negative word-of-mouth (NWOM) about the company. As the main conclusion, people were less likely to punish the company in the municipalities where it generated economic benefits.
Downloads
Article Details
The Brazilian Journal of Public Administration (RAP) undertakes to contribute to the protection of authors’ intellectual rights. On this matter:
- It uses the Creative Commons BY (CC-BY) license for all texts it publishes, except when there is indication of specific holders of copyrights and property rights;
- It uses the similarity verification software of content - Plagiarism (Crossref Similarity Check);
- It takes actions to fight against plagiarism and ethical misconduct aligned with the guidelines of the Committee on Publication Ethics (COPE).
Further information on the Code of Ethics adopted by RAP can be found in Ethical Standards and Code of Conduct.