Estratégia nas empresas de internet: lições da informalidade

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Marco A. Barros


Previous research on the theme of strategy formation in small companies has found that these companies do not use a formal strategic planning process. Rather, they tend to use a more informal and opportunistic approach to strategy formulation. Instead of using a structured tool-kit-based approach to strategy, the results of this article show that small Internet service firms adopt a distinct process for strategy development. This process is based on three dimensions: incrementalism, informalism and networking. Furthermore, this study reveals that these companies do not use in a systematic way any of the academic tools conceived to support strategy development. These tools were perceived as too time consuming and, to a certain degree, unsuitable for adoption by the case-firms.


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BARROS, M. A. Estratégia nas empresas de internet: lições da informalidade. RAE - Revista de Administracao de Empresas , [S. l.], v. 41, n. 4, p. 32–43, 2001. Disponível em: Acesso em: 18 jun. 2024.