Uma proposição sistêmica para o desenvolvimento de embalagens

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Rubens da Costa Santos
Virgínia Maria Ferraz de Castro

Abstract

This work presents a systemic view of the development of food packaging. It considers the package as a meaningful vehicle of communication during the process of commercialization. The proposed systemic approach has demonstrated to be helpful for recognition of eventual gaps in the communication processo Briefly stated the systemic approach for package development might contribute to facilitate the partnership process betweenentrepreneurs and consumers. Following the proposed approach a professional team work of different managerial functions can produce a package that will better communicate with the consumers of a product.

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How to Cite
SANTOS, R. da C.; CASTRO, V. M. F. de. Uma proposição sistêmica para o desenvolvimento de embalagens. RAE - Revista de Administracao de Empresas , [S. l.], v. 38, n. 2, p. 26–35, 1998. Disponível em: https://periodicos.fgv.br/rae/article/view/37838. Acesso em: 12 jun. 2024.
Section
Administração mercadológica