Teaching strategy in executive MBAs and professional master’s programs: neglected role of execution

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Jorge Carneiro


Textbooks and conceptual or empirical articles about strategy tend to address typologies based on competitive positioning (e.g., Mintzberg, 1988; Porter, 1985) or corporate decisions such as diversification and verticalization (Barney, 2010). However, they rarely address the fact that the development of a sustainable competitive position (a competitive advantage) depends on not only formulating a plan, but also on paying careful attention to its execution and review. This requires people’s motivation and involvement, and involves dealing with cognitive or behavioral limitations, so as to turn an intentional strategy into an accomplished strategy (Mintzberg & Waters, 1985).


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CARNEIRO, J. Teaching strategy in executive MBAs and professional master’s programs: neglected role of execution. RAE - Revista de Administracao de Empresas , [S. l.], v. 59, n. 1, p. 62–67, 2019. DOI: 10.1590/S0034-759020190107. Disponível em: https://periodicos.fgv.br/rae/article/view/78432. Acesso em: 11 dec. 2023.


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