Social marketing and the promotion of structural changes on breastfeeding
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Published:
Jul 1, 2014
Keywords:
social marketing breastfeeding behavior barriers social ecological model structural changes
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Abstract
To assess the practical implications in relation to the breastfeeding behavior, regarding the dimension of the structural problems in the framework of social marketing, a qualitative exploratory research based on the Social Ecological Model (SEM) was developed, through in-depth interviews with lactation counselors and consultants in Portugal. The content of these interviews revealed some of the key barriers to breastfeeding behavior in the dimension of the structural problems and in the context of social marketing.
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How to Cite
MARTINS, O. M. D.; PAÇO, A. M. F. do; MAINARDES, E. W.; RODRIGUES, R. G. Social marketing and the promotion of structural changes on breastfeeding. RAE - Revista de Administracao de Empresas , [S. l.], v. 54, n. 4, p. 370–380, 2014. Disponível em: https://periodicos.fgv.br/rae/article/view/28864. Acesso em: 4 jul. 2024.
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