Rethinking creativity at the business place

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Vivian Fitzherbert
Sergio Proença Leitão

Abstract

The perception that business professionals have of the creativity phenomenon is not very clear. There are conceptual problems among those who study the theme. This paper combines the perception of interviewees with the knowledge available in the literature, thus concluding that creativity must be studied as a complex and systemic phenomenon, which results from a network of relationships that organizes the generating factors of the creative
act.

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How to Cite
Fitzherbert, V., & Leitão, S. P. (1999). Rethinking creativity at the business place. Brazilian Journal of Public Administration, 33(6), 115 a 126. Retrieved from https://periodicos.fgv.br/rap/article/view/7604
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