The metaphor of organization as a creative system
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Abstract
This paper presents a new organizational metaphoJ; under which companies are seen as essentially creative systemS. With such purpose, it seeks to understand the manifestations of creativity in the various leveis of human relationship: the individual, the interaction, the organization, the socie~ and the world. As a result, new meanings are attributed to organizational phenomena.
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Vergara, S. C., & Carpilovsky, M. P. (1998). The metaphor of organization as a creative system. Brazilian Journal of Public Administration, 32(3), 77 a 98. Retrieved from https://periodicos.fgv.br/rap/article/view/7735
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