Urban entrepreneurship and quality of life: structural changes in the urban management of Salvador?

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Antonio Sérgio Araújo Fernandes

Abstract

This paper discusses the role  the cities in the globalization context, as well as that of the local governments, which start to develop partnerships with the business sector. seeking the marketing potential of urban life. The paper discusses the case of the city of Salvador, through a few initiatives undertaken by the state government from 1992 to 1994, and tries to show how the government's strategy of action and management intended to consolidade a touristic city project, focused on a leisure and culture consumer market. The paper develops an analytical parallel between this "planned city" and the quality of life of its population, in order to evaluate to what extent the benefits of urban enterpreneurship are adequate or become a cost to urban population.

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How to Cite
Fernandes, A. S. A. (1997). Urban entrepreneurship and quality of life: structural changes in the urban management of Salvador?. Brazilian Journal of Public Administration, 31(3), 89 a 102. Retrieved from https://periodicos.fgv.br/rap/article/view/7907
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