Organizações de simbolismo intensivo
Main Article Content
Abstract
This essay introduces the concept of symbol intensive organization, a new ideal type in organization studies. Approaching the new millennium, organizations become “magical kingdoms”, where the “symbolic space” is filled with symbol manipulation and rhetoric. Symbol intensive organizations are environments where: a) symbolic leadership is predominant as managerial style; b) both leaders and led apply impression management techniques; c) managerial innovation is treated as a dramaturgical event; and d) symbolic analysts are prevalent within the work force. The emergence of symbol intensive organizations as a phenomenon can be associated to the “theatricalization” of contemporary human experience and to the consolidation of the “society of spectacle”.
Downloads
Download data is not yet available.
Metrics
Metrics Loading ...
Article Details
How to Cite
WOOD JÚNIOR, T. Organizações de simbolismo intensivo. RAE - Revista de Administracao de Empresas , [S. l.], v. 40, n. 1, p. 20–28, 2000. Disponível em: https://periodicos.fgv.br/rae/article/view/37673. Acesso em: 30 jun. 2024.
Section
Organização, recursos humanos e planejamento
A RAE compromete-se a contribuir com a proteção dos direitos intelectuais do autor. Nesse sentido:
- adota a licença Creative Commoms BY (CC-BY) em todos os textos que publica, exceto quando houver indicação de específicos detentores dos direitos autorais e patrimoniais;
- adota software de detecção de similaridades;
- adota ações de combate ao plagio e má conduta ética, alinhada às diretrizes do Committee on Publication Ethics (COPE)