Pesquisa: o comportamento do consumidor nos supermercados

Main Article Content

Francisco José Grandis Rojo


The author presents the main resu/ts of a research, carried out for his Ph.D. thesis, which regards consumer behavior in supermarkets. He ana/yses the importance of making efforts in order to offer better services and the opportunities to improve supermarkets, especial/y concerning the quality of perishab/e products.


Download data is not yet available.


Metrics Loading ...

Article Details

How to Cite
ROJO, F. J. G. Pesquisa: o comportamento do consumidor nos supermercados. RAE - Revista de Administracao de Empresas , [S. l.], v. 38, n. 3, p. 16–24, 1998. Disponível em: Acesso em: 19 may. 2024.
Administração mercadológica