Pesquisa: o comportamento do consumidor nos supermercados

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Francisco José Grandis Rojo

Abstract

The author presents the main resu/ts of a research, carried out for his Ph.D. thesis, which regards consumer behavior in supermarkets. He ana/yses the importance of making efforts in order to offer better services and the opportunities to improve supermarkets, especial/y concerning the quality of perishab/e products.

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How to Cite
ROJO, F. J. G. Pesquisa: o comportamento do consumidor nos supermercados. RAE - Revista de Administracao de Empresas , [S. l.], v. 38, n. 3, p. 16–24, 1998. Disponível em: https://periodicos.fgv.br/rae/article/view/37873. Acesso em: 19 may. 2024.
Section
Administração mercadológica