Web banking in USA

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Eduardo Diniz

Abstract

This report presents a survey on North American banks Web sites carried out in October 1997. It was done in order to learn about Web banking models that are being adopted in the United States. We see American banks using the Web to reach opportunities in three different categories: to market information, to deliver bankingproducts and services and to improve customer relationship. We split each one of these categories in three levels of interaction, to classify different kinds of applications that are found in each of the searched Web sites.

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How to Cite
DINIZ, E. Web banking in USA. RAE - Revista de Administracao de Empresas , [S. l.], v. 38, n. 4, p. 57–62, 1998. Disponível em: https://periodicos.fgv.br/rae/article/view/37901. Acesso em: 24 jul. 2024.
Section
Administração da produção e sistemas de informação

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