Os padrões éticos da propaganda na América Latina

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Maria Cecília Coutinho de Arruda
Adriana Uono
Juliano Allegrini

Abstract

The objective of this artic/e ls to understand the perception of the ethics concept, the ethical performance and the social responsibility of advertising in Latin America. Definitions of standards and guidelines are presented to allow the comprehension of the advertisers' pradices. Trends are analysed innine countries: Argentina, Brazi/, Chile, Costa Rica, Guatemala, Honduras, Mexico, Panama and Venezuela. An ethical perspective might be missing in some advertising campaigns for products, services and ideas.

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How to Cite
ARRUDA, M. C. C. de; UONO, A.; ALLEGRINI, J. Os padrões éticos da propaganda na América Latina. RAE - Revista de Administracao de Empresas , [S. l.], v. 36, n. 1, p. 21–27, 1996. Disponível em: https://periodicos.fgv.br/rae/article/view/38037. Acesso em: 28 may. 2024.
Section
Administração mercadológica

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