Professional competencies relevant to quality in retail banking services

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Hugo Pena Brandão
Tomás de Aquino Guimarães
Jairo Eduardo Borges-Andrade

Abstract

Supported by the competence-based management approach, this paper discusses a study to identity which professional competencies are required to achieve top standards of quality in retail banking services, in the Banco do Brasil context. The data was collected through semi-structured questionnaires, in a sample including 295 clerks, 56 managers, and 484 customers of Banco do Brasil. Factorial analysis, reliability tests, analysis of variance, and multiple regression provided the bulk of the statistical data analysis. The results pointed 42 relevant professional competencies. The importance ascribed to such competencies was higher among managers than among clerks and customers. Gender emerged as the best predictive variable for the clerks perceptive profile, while educational background predominated among customers. The paper also presents practical advice and new research guidance.

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How to Cite
Brandão, H. P., Guimarães, T. de A., & Borges-Andrade, J. E. (2001). Professional competencies relevant to quality in retail banking services. Brazilian Journal of Public Administration, 35(6), 61 a 81. Retrieved from https://periodicos.fgv.br/rap/article/view/6415
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