Published: 2019-06-26

Full Issue

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Editorial

Marketing, consumption, and identity

Maria José Tonelli, Felipe Zambaldi

156

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Articles

Intertextual virality and vernacular repertoires: Internet memes as objects connecting different online worlds

Maria Carolina Zanette, Izidoro Blikstein, Luca M. Visconti

157-169

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Ad blocking: Adoption discourses and advertising anti-consumption

Marcos Erbisti, Maribel Carvalho Suarez

170-182

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Beard, hair, and mustache: Consumption and masculinities in barbershops

Natália Contesini dos Santos, Severino Joaquim Nunes Pereira

183-194

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Mutual commitments in transactions of horticultural products in the Serra Fluminense

Carlos Ivan Mozambani, Hildo Meirelles de Souza Filho, Bruno Varella Miranda

195-208

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Perspectives

Post-heroic leadership: Current trends and challenges in leadership education

Filipe Sobral, Liliane Furtado

209-214

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Teaching and research in human resource management in Brazil: Convergence or divergence?

Wilson Aparecido Costa de Amorim, Graziella Maria Comini, André Luiz Fischer

215-221

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Book Recommendations

Circular economy: A new standard for sustainable business

Valdenildo Pedro da Silva

222

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