Rethinking creativity at the business place
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Abstract
The perception that business professionals have of the creativity phenomenon is not very clear. There are conceptual problems among those who study the theme. This paper combines the perception of interviewees with the knowledge available in the literature, thus concluding that creativity must be studied as a complex and systemic phenomenon, which results from a network of relationships that organizes the generating factors of the creative
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Fitzherbert, V., & Leitão, S. P. (1999). Rethinking creativity at the business place. Brazilian Journal of Public Administration, 33(6), 115 a 126. Retrieved from https://periodicos.fgv.br/rap/article/view/7604
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